Cheat codes that make your offer a no-brainer
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Words I like: Make your offer feel like a win — before they even buy.
—
You’ve launched your product.
You’re talking to potential customers.
You’re getting nods, likes, maybe even “This sounds cool.”
But when you drop the price?
Silence.
You start to wonder:
“Is it too expensive?”
“Should I offer a discount?”
“Do I need more features?”
Here’s the hard truth:
Price is rarely the real objection.
The real problem?
Your offer still feels risky, slow, or uncertain.
Let’s unpack that.
Why most founders struggle to get sales (even with great products)
You’ve probably tried:
Polishing your landing page
Adding more features
Writing better copy
Offering discounts or free trials
And you still hear the dreaded:
“Let me think about it.”
That’s not a price problem.
That’s a trust problem.
Because here’s what your customers is actually thinking:
→ “What if this doesn’t work?” (Risk)
→ “How long before I see results?” (Delay)
→ “Is this really for me?” (Doubt)
📌 What more can I help you?
1. Sponsor us = 2,000+ potential customers:
A shoutout right at the top of the email, including a banner, a headline, 4 sentences, and a CTA button. A featured sponsor mention in 3 back-to-back newsletter issues for maximum visibility — and stay live forever.
2. Share your startup story:
A dedicated feature/spotlight in our newsletter, including a compelling write-up of your startup’s story and mission, and a link to your website or landing page. Let's us tell your story!Better isn’t enough
Most founders think:
“If I make my product better, people will buy.”
They won’t.
Because…
Better ≠ safer.
Better ≠ faster.
Better ≠ clearer.
You’ve also probably heard some common advices that … backfire
“Add more value.”
“Give them bonuses.”
“Lower the price.”
Here’s the truth:
→ A $10 product still feels expensive if it comes with risk, delay, and doubt.
→ A $1,000 product feels like a steal if it removes all three.
Your offer isn’t losing because it’s not good.
It’s losing because it just feels uncertain.
If you don’t fix this — here’s what happens
You keep lowering prices to get people in
You build features nobody asked for
You waste months trying to fix the wrong problem
Worst — You lose momentum and burn out
Startups don’t die from lack of building.
They die from lack of selling.
Let’s fix the real problem
A good offer removes:
—
1. Risk — What happens if it doesn’t work?
People don’t fear spending money.
They fear wasting it.
→ Add guarantees (“14-day no questions asked”)
→ Offer free setup or onboarding
→ Let them cancel anytime
→ Offer no-credit-card trials
→ Use social proof from people just like them
Make it feel safer to say “yes” than to walk away.
—
2. Delay — How fast do I see results?
We don’t want results “eventually.”
We want momentum now.
→ Instant access or delivery
→ Show “how fast” they’ll get results
→ Build a Day 1 quick win
→ Urgency: spots, deadlines, limited bonuses
Momentum builds belief.
Belief drives conversions.
—
3. Doubt — Is this really for me?
Confused buyers don’t buy.
Skeptical buyers don’t convert.
→ Use testimonials that match your buyer's fears
→ Show behind-the-scenes (demo, walkthrough, case study)
→ Be crystal clear on what they’re getting
→ Simplify your messaging
If they can’t see themselves succeeding with it, they won’t buy it.
The result?
After fixing those sales killers, you’ll see:
→ Higher conversions
→ Fewer objections
→ More confident pricing
→ Customers who are excited to start
Price stops being the objection.
Because the offer finally feels like a no-brainer.
Some real results from real founders:
Here’s how some early-stage founders I worked with have removed risk, delay, and doubt — and saw conversions jump: