From “just another startup” to “the only option” in 3 steps
Words I like:
You’re not just building a product.
You’re fighting for attention.
ANOTHER DAY
ANOTHER STARTUP INSIGHT
Most startups drown not because they’re bad
But because they’re indistinguishable.
They pitch the same thing.
To the same people.
In the same way.
Generic offer.
Vague target.
Vanilla message.
In a crowded market…
You’re not competing
You’re just… blending in.
But what if you stopped trying to win the game…
And just changed the rules?
Let me show you how to become a niche of one:
📌 What more can I help you?
1. Promote your business to 2,000+ readers:
A shoutout right at the top of the email that can include a banner, a headline, 4 sentences, and a CTA button. A featured sponsor mention in 3 back-to-back newsletter issues for maximum visibility.
2. Share your startup story:
A dedicated feature/spotlight in our newsletter, including a compelling write-up of your startup’s story and mission, and a link to your website or landing page. Let's us tell your story!Every founder says the same…
“We help businesses grow”
“We make X easier for Y”
“We’re like Uber for Z”
It sounds like a pitch.
But it feels like noise.
And if I can swap your name with 10 others…
And that’s why most startups get ignored.
You're not losing because your product is bad.
You're losing because you sound like everyone else.
But here’s the cheat code:
Don’t compete.
Create your own category.
Instead of targeting “startups” (everyone), target a real persona with a real pain.
Instead of solving “productivity” (vague), solve a painful, expensive, urgent problem.
Instead of promising “better outcomes” (meaningless), promise a result people would pay to skip the line for.
The result?
You go from one of many → to one of one.
When you're focused, you become memorable.
When you're specific, you become searchable.
When you're narrow, you become referable.
