Glossier may be a makeup company, but their YOU Perfume has become their unexpected best selling product. What’s remarkable is how this fragrance propelled Glossier from a beauty company to a lifestyle brand.
Great read! Glossier’s approach is such a masterclass in understanding customer needs and translating them into a compelling brand story. Thanks for sharing this gem!
Great read! Glossier’s approach is such a masterclass in understanding customer needs and translating them into a compelling brand story. Thanks for sharing this gem!