Posting daily will grow your business faster than coding daily
ANOTHER DAY
ANOTHER STARTUP STRATEGY
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I was sipping my coffee this morning, scrolling through old LinkedIn posts, and cringing at how messy everything looked. Like… seriously, who thought that was a good idea? (Spoiler: me, 1.5 years ago.)
But even though they were cringe, those posts are also the reason I’m writing this to 3,500+ subscribers today (thank you so much, love you all 🫶).
Funny how showing up consistently, even in a messy, embarrassing way, can actually get results.
And that brings me to something I’ve realized over and over in startups:
People don’t buy the best product.
They buy the product that exists in their brain.
Like, if you’ve never even heard of it, how are you supposed to buy it??
And yet… every founder ever (me included, don’t come for me) sits in their little dark cave, coding and building product for 12 hours straight, feeling like they’re in the movie The Social Network. Like wow, genius, destined to be the next Zuck. Except… no one even knows you exist.
Your Twitter is dust.
Your LinkedIn is, like, that one post about “So excited to announce my startup!!” from 2 years ago.
And then you wonder why no one’s signing up. Huh. Weird.
Here’s the ugly truth (sorry not sorry):
If you’re coding but not posting, you’re basically screaming into a void.
Congrats, you just made an amazing button… except no one cares.
But if you post daily? Friends, that’s the whole different game.
Suddenly people are like:
“OMG I’ve been following your journey, love this!!”
“Wow, this founder is everywhere.”
“Hey, how can I buy it??”
Posting daily is like watering seeds.
At first it feels dumb because you’re like, “This is literally just me tweeting about fixing a bug?? Who cares??”
But months later, out of nowhere, you’re getting DMs like, “I feel like I know you,” which is insane because you’ve never met these people. Parasocial relationships, ftw.
And before you yell at me: yes, obviously, coding matters, building product matters.
I’m not saying ship garbage and then just vibe on TikTok.
I’m just saying: if you have to pick between (1) shipping a new feature no one will see and (2) posting something about your work even if it’s not ready yet… pick the post.
Because attention is the new currency.
And attention > perfection (always).
