This AI startup hit $15M ARR in 1 year by solving a boring problem
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A dedicated feature/spotlight in our newsletter, including a compelling write-up of your startup’s story and mission, and a link to your website or landing page. Let's us tell your story!Canva is often seen as the golden child of Australian tech.
But now, a new name is making headlines — not just for its product, but for growing even faster than Canva itself.
Meet Heidi Health — an AI startup that’s quietly become the fastest-growing company in Blackbird Ventures’ $7B portfolio, overtaking both Canva and Leonardo AI.
Let’s break down what makes this story remarkable — and what early-stage founders (especially those building in AI) can take away from Heidi’s journey.
From unknown to #1: Heidi Health’s record-breaking rise
Founded in Australia just 6 years ago, Heidi Health only began selling its core AI product a year ago.
Yet today, the company is pulling in $15 million in annual recurring revenue (ARR) — that’s around 23 million AUD.
To put that in perspective:
That’s faster ARR growth than Canva achieved in its early days
It even surpassed Leonardo.ai, the generative image AI startup that Canva later acquired
And it did all that with a focused B2B product in the complex world of healthcare
Blackbird Ventures, one of the most prominent VCs in Australia, called it:
“Heidi Health is the fastest-growing startup in their portfolio.”
That’s a bold statement when their portfolio includes unicorns like Canva, Culture Amp, and SafetyCulture.
So how did they do it?
