Google just killed so many startups!
ANOTHER DAY
ANOTHER STARTUP INSIGHT
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We’ve featured scrappy, pre-seed & seed founders, and bootstrapped indie hackers — and the impact is real.
If you want your startup to be seen, remembered, supported (and get the traction) — this might be the most founder-friendly spotlight you’ll find.
Details below:
🔗 WHAT A STARTUP FEATURING INFORMATION
Last week, At Google I/O 2025, the tech giant dropped a suite of AI-powered tools and features that enough to potentially wipe out half the startup ecosystem.
From AI-driven search experiences to advanced content creation tools to even coding — they are all updated to the next level.
If you’re building a startup, this is one of those “pay attention or get blindsided” moments because these latest innovations could either overshadow emerging startups or provide them with unprecedented opportunities.
Let’s summarize some of the key things they just launched for you to be amazed!
Gemini AI just leveled up
1. Veo 3: AI video generation with sound
You can now type a prompt — something like "a surfer rides a glowing wave under a purple sunset" — and get back a full video with audio. Not just animation. We're talking realistic motion, voiceover-level sound effects, and cinematic quality.
Imagine that now you can simply create an entire movie with AI!
→ If you're building an AI tool for content creation, this is a big wake-up call.
2. Gemini Live: Real-world AI assistant
Point your phone’s camera at anything — a chair, a whiteboard, your dinner — and ask Gemini questions about it. “How do I assemble this?” or “How many calories in this?” and it answers in real-time.
It’s like ChatGPT + Google Lens + YouTube tutorials, all mashed into your phone.
3. Google Search, now in AI Mode
Forget those blue links that appear after you searched on Google.
In AI Mode, you just get an answer — like talking to a chatbot.
If you're building anything in SEO, content discovery, or affiliate publishing … this is the moment to rethink your moat.
Communication is changing too
4. Gmail smart replies — in your voice!
Google is personalizing Gmail replies to sound like you.
No more robotic “Noted with thanks.”
Now it’s “Hey John, just saw this — yep, looks good on my end!”
It writes full responses instantly, based on your past writing style.
→ For solo founders and sales teams, email just became way more scalable now!
5. Real-time translation on Google Meet
Talk in Vietnamese. Your client hears it in French. No lag. No subtitle delay. No awkward pauses.
International collaboration just got frictionless.
→ If you're building anything around global teams, async comms, or online learning — adapt fast.
Try before you buy — AI edition
6. Try It On: AI virtual dressing room
This new feature is really interesting to me!
Upload your photo.
Choose the dress.
Boom — it’s on you!
This could reduce return rates, kill “does it fit me?” anxiety, and completely reshape eCommerce UX.
→ If you're in fashion tech, styling apps, or DTC — this is both threat and inspiration.
Coding became easy and affordable
7. Jules: asynchronous coding agent
Google introduced Jules, an AI-powered coding assistant that autonomously handles software engineering tasks directly within your GitHub repositories.
Unlike traditional co-pilots, Jules works independently by cloning your codebase into a secure virtual machine, understanding your intent, generating a task plan, and submitting production-ready code through GitHub Pull Requests.
Key Features:
Asynchronous task handling: Assign tasks like writing tests, fixing bugs, or building new features—Jules handles it in the background and notifies you when done.
Secure VM execution: Operates in isolated Google Cloud VMs with private, repo-specific sandboxing.
Transparent task planning: Before execution, Jules shares a detailed plan with reasoning, allowing developers to approve or modify it.
GitHub integration: Works directly within GitHub, syncing branches, creating PRs, and aligning with your version control workflows.
Audio changelogs: Generates spoken summaries of recent commits, making repo overviews accessible and contextual.
→ For startups, Jules can significantly reduce development time and overhead, allowing teams to focus on core product innovation.
What this means for startups
Google’s not just rolling out features.
They’re redefining the infrastructure of the internet.
And they’re coming for entire startup verticals:
AI writing tools
Language translation apps
Calendar/email assistants
Video creation platforms
Fashion try-on tools
SEO-driven media businesses
Developer productivity tools
…
But here’s the twist: this can be your launchpad too.
Because while Google kills categories, it also enables thousands of niche products to ride the wave.
MORE STARTUP INSIGHTS AND STORIES
So … let’s flip these tools into unfair advantages
Build faster with fewer people
Jules can become your first engineer.
Gemini Smart Replies in Gmail means you can respond to customers, investors, and leads without lifting a finger — stay human and scale like a machine.
Save hours on content and marketing
Use Veo to generate product launch videos, ad creatives, or customer onboarding clips in minutes — no team, no editing, just prompts.
Pair that with AI Mode Search to find market insights or draft content with Google’s AI engine — market research just went from days to seconds.
Go global from Day One
With Live Translation in Meet, you don’t need a bilingual team to pitch international clients or work with global freelancers.
It also enables new startup ideas, such as:
→ language-agnostic platforms
→ AI tutors
→ global community builders
→ remote-first consulting firms
Some startup ideas these features inspire
“Video GPT” editing tools:
Build verticalized tools that sit on top of Veo — like explainer video generators for B2B, educational content for schools, or TikTok creators.
AI-Powered Sales Closer
Combine Gmail Smart Replies + Meet Translations to build an AI sales assistant that joins Zoom/Meet calls, translates in real time, and follows up via personalized email.
Sell to: solopreneurs, indie SaaS, small agencies going global.
Async dev assistant SaaS:
Wrap a UX layer around Jules to make it accessible to non-technical founders managing technical projects.
What you should do
✅ Reposition your product — move from features to outcomes.
✅ Leverage Google’s APIs/tools — don’t compete, extend.
✅ Double down on distribution — Google owns the tech, but not your unique community or voice.
✅ Find the edges — Google builds for the masses. You build for the 1% edge case they won’t touch.
Final thoughts
Technology doesn’t care if you’re ready.
It just moves.
What Google dropped last week isn’t just a feature dump — it’s a signal:
The baseline for what’s possible just changed.
If you’re building a startup, you’re not just competing with other founders.
You’re building in a world where the tools are getting smarter, cheaper, and faster every day.
That’s terrifying — but also liberating.
Because here’s the truth:
The same wave that drowns the unprepared is the one that lifts the bold — the ones who learn to surf it.
This is not the time to shrink — this is the time to adapt, rethink, and build what couldn’t be built yesterday.
Your unfair advantage isn’t the tech.
It’s your ability to move fast, see the gaps, and create what no one else is noticing yet.
Keep building.
I believe the future’s wide open.
THANKS FOR READING!
- Gracie from What A Startup
Things are moving so fast for real
The translation feature of Google Meet has the potential bring together so many connections!