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Startup Strategies

How to know if your idea is good (without asking for opinions)
Everyone said my idea was great. Nobody paid. Here’s what I learned:
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Gracie Van
4
Founders are wrong about “talking to customers”
What users say ≠ what they mean. Founders should learn how to tell the difference.
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Gracie Van
Cheat codes that make your offer a no-brainer
Why do $1,000 offers sell easily while $10 ones get ghosted?
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Gracie Van
From “just another startup” to “the only option” in 3 steps
Most startups drown not because they’re bad, but because they’re indistinguishable. They pitch the same thing, to the same people, in the same way, in a…
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Gracie Van
The fastest way to get your first customers (without building an audience)
What you need is ATTENTION. Not followers. Not likes. Just people who give a damn.
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Gracie Van
3
Your roadmap isn’t helping users!
You don’t need a better roadmap, you need a real one. Because your customers don’t actually care about your roadmap, they just want their pain gone.
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Gracie Van
7 ways to reinvent the wheel ... that work
Founders confuse “being early” with “being first.” But the most successful companies aren’t always the ones who invent something new — they’re the ones…
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Gracie Van
1
Business is shockingly simple, but surprisingly hard!
The moment you don’t want to do it, or just skip today, is the day you realize what hard feels like.
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Gracie Van
3
Your startup only needs 1,000 true fans
In 2008, Kevin Kelly published an iconic essay called 1,000 True Fans. It was about how artists, creators, and entrepreneurs didn’t need mass-market…
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Gracie Van
3
$10K+ value sales pitch lessons that will help you land your first customers fast
These lessons might be better than any cold email playbook or sales script you’ve seen online. So, if you’re still struggling to land your first 5, 10…
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Gracie Van
2
Your MVP should do only 3 things
Your MVP is not your product, it's a test! If your MVP is doing more than these 3 things, you’re overbuilding.
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Gracie Van
1
Google just killed so many startups!
Last week, at Google I/O 2025, the tech giant dropped a suite of AI-powered tools and features that enough to potentially wipe out half the startup…
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Gracie Van
5
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